We use a number of
procedures for
search
engine OPTIMISATION
(SEO) which are continually
being developed and
improved. Why, because
things change very
rapidly in the search
engine OPTIMISATION
industry, so we
constantly monitor, on a
daily basis the
developing criteria of
the top search engines.
We then update our
methods to comply with
this criteria.
Every site has its own
unique needs, and we
will determine the best
method of OPTIMISATION
for your site once we've
had a chance to
carefully look at it.
Once your site has been
analysed we will
implement all of the
following services to
commence the
OPTIMISATION
project :
Keyword Investigation
Meta
Tag & Alt Tag coding
Competitor Analysis
Content Analysis
Linking Programme
Directory Listings
Manual
Submissions
Solutions For Non
Compatible Sites
Reporting
The Programme
Keyword Investigation
-------------------------------------------------------------
We will analyse your
site as it stands along
with your current
keywords (if any) and
look at the industry you
are in and the clients
you are trying to
attract. We will also
investigate the most
popular search words
used in your sector.
From this information we
will produce a set of
keywords best suited for
your site and industry.
Meta Tag & Alt Tag
coding
-------------------------------------------------------------
We will add to each page
of your site relevant
Meta tags to inform the
engines of the overall
content, direct them to
other pages and to
request their return for
further indexing. We
also add Alt Tags to the
images on your site so
the engines can read
them.
Competitor Analysis
-------------------------------------------------------------
After establishing the
most popular search
words used we will then
look at your competitors
currently ranking in the top 5
page results. We will
compile a portfolio of
information on the top
sites and from that
compile a development
strategy for your
OPTIMISATION
programme.
This analysis will give
us valuable information
on the criteria required
for your site.
Content Analysis
-------------------------------------------------------------
Designing a website is
generally done from an
aesthetic and data point
of view. In other words
your site will be
designed to look
professional and impart
the required
information. We will
take that general copy
and layout and re-write
the content to be far
more search engine
friendly. We will do
this whilst retaining
the message and
information your are
trying to get across.
This content
OPTIMISATION
is a vital
part of the programme.
Linking Programme
-------------------------------------------------------------
One of the criteria
favoured by the majority
of the search engines is
"Linking Popularity".
Using the simple fact
that a site which has
more incoming links to
it, suggests that it is
a popular site.
Therefore the
engines want to offer
popular sites to the
visitor.
Subsequently we have
developed our own
categorised web site
linking programme,
providing links between
all our clients. The
result is that you will
automatically be
provided with a number
of incoming links which is
constantly growing as
our client base grows.
Directory Listings
-------------------------------------------------------------
As well as using search
engines to locate the
product, service or
information required,
many users utilise
directories. We
therefore will select a
number of directories in
your industry and
register your site, we
will also re-visit them
on a regular basis to
update and freshen the
information.
Manual Submissions
-------------------------------------------------------------
Submitting your site to
the various engines can
be done automatically or
manually. We favour the
manual method as all
engines are different
and require a variety of
information about your
site. Only manual
submissions ensure that
all the information has
been given and entered
on the correct areas.
Engines also regularly
change their submission
processes, where
automatic software
submissions would not be
able to take this into
account.
Solutions for non
compatible sites
-------------------------------------------------------------
The optimum type of
sites for search engines
to index are simple flat
html pages with
hyperlinks as
navigation. But many
sites for a variety of
commercial reasons may
produce Flash, framed
or database driven sites
which search engines
have difficulty
indexing. We therefore
employ a number of
solutions to reduce
these problems, such as
mirrored html pages,
optimised Flash pages
and grouped framed
pages.
Reporting
-------------------------------------------------------------
To assist the
OPTIMISATION
programme
and to assess the
progression of your
domain name up the
rankings, we produce on
a monthly basis a
Ranking Report.
This report will show
your position across a
number of the major
engines for a selection
of keyword phrases. It
also provides valuable
information to enable
ongoing OPTIMISATION
of
your site.
Programme
-------------------------------------------------------------
The initial OPTIMISATION
of your site will take
approximately one week
depending on its size.
Submission to the
engines and directories
will be done initially
on a daily basis for the
first two weeks and then
weekly after that.
The programme will last
a total of 3 months,
producing ranking
reports and continuous
OPTIMISATION
throughout
the period.
-------------------------------------------------------------
Costing of each
OPTIMISATION
programme
will depend on the size
of your site, the type
of site and the amount
of copy to be optimised.
We therefore ask you to
complete a
quotation form for
an accurate costing.
